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SME

Image of a magpie eyeing up gold & jewels

May 25, 2023

Are You A Marketing Magpie?

The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello

Category iconUncategorized Tag iconbrand presence,  brand reputation,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME,  sustainability

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May 11, 2023

Are We “Slaves to the (Algo)Rithm”?

I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and

Category iconUncategorized Tag iconbrandpresence,  brandreputation,  business consulting,  business growth,  business strategy,  business tips,  county durham,  marketing strategy,  marketingadvice,  marketingmix,  marketingtips,  North East England,  SME,  traditionalmarketing

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April 25, 2023

Let’s Talk Sustainability

It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  ESG,  ethical,  marketing,  marketing communications,  marketing strategy,  North East England,  SME,  sustainability,  sustainable business

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April 19, 2023

Your Organisation’s Brand is its most valuable asset…

A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with

Category iconUncategorized Tag iconbrand asset,  brand marketing,  brand reputation,  brandpositioning,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  growyourbrand,  marketing,  marketing strategy,  North East England,  SME

Image of a payment card to demonstrate product pricing

July 30, 2021

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

Image of dog looking back at camera

June 23, 2020

Who’s got your back?

(Apologies in advance if you're eating or of a sensitive disposition, this post contains ?...) On a recent family walk, I noticed that when our dog

Category iconUncategorized Tag iconbuild relationships,  business collaboration,  business community,  business strategy,  business support,  client relationships,  client retention,  collaboration,  marketing strategy,  marketing tips,  relationship management,  small business marketing,  SME,  SME marketing,  support SME

Image of a delivery courier

June 16, 2020

I Have to apologise…

to the courier picking up some items I needed to return. The store returns solution sounded so easy. Book a pickup slot online to suit & pass

Category iconUncategorized Tag iconbusiness growth,  business tips,  customer experience,  customer relationships,  customer retention,  cx,  marketing,  relationship management,  repeat purchase,  SME

Image showing hands of various colour and race linking together

June 3, 2020

Today’s Postponed

Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause

Category iconUncategorized Tag iconantiracist,  blackexcellence,  marketing,  marketing communications,  SME

May 6, 2020

Do you want to know the secret to business success in a crisis?

When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the

Category iconUncategorized Tag iconbusiness impact,  business measures for success,  business success,  business transformation,  marketing,  marketing return,  marketing return on investment,  marketing strategy,  medium business,  small business,  small business consulting,  SME

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