The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello
Are We “Slaves to the (Algo)Rithm”?
I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and
Let’s Talk Sustainability
It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG
Your Organisation’s Brand is its most valuable asset…
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with
Pricing Transparency… Reducing barriers to buy
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without
Who’s got your back?
(Apologies in advance if you're eating or of a sensitive disposition, this post contains ?...) On a recent family walk, I noticed that when our dog
I Have to apologise…
to the courier picking up some items I needed to return. The store returns solution sounded so easy. Book a pickup slot online to suit & pass
Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause
Do you want to know the secret to business success in a crisis?
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the