Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without
Who’s got your back?
(Apologies in advance if you're eating or of a sensitive disposition, this post contains ?...) On a recent family walk, I noticed that when our dog
I Have to apologise…
to the courier picking up some items I needed to return. The store returns solution sounded so easy. Book a pickup slot online to suit & pass
Today’s Postponed
Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause
Do you want to know the secret to business success in a crisis?
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
The Impact of Brexit on SME’s in Manufacturing
No-one can deny it’s an unsettling time at the moment for the UK economy, but especially the SME sector with the ever looming Brexit deadline and
Business Measures for Success
One of my initial questions with any new client is to ask what business measures for success they have in place to determine whether their strategy