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SME

Image of a payment card to demonstrate product pricing

July 30, 2021

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

Image of dog looking back at camera

June 23, 2020

Who’s got your back?

(Apologies in advance if you're eating or of a sensitive disposition, this post contains ?...) On a recent family walk, I noticed that when our dog

Category iconUncategorized Tag iconbuild relationships,  business collaboration,  business community,  business strategy,  business support,  client relationships,  client retention,  collaboration,  marketing strategy,  marketing tips,  relationship management,  small business marketing,  SME,  SME marketing,  support SME

Image of a delivery courier

June 16, 2020

I Have to apologise…

to the courier picking up some items I needed to return. The store returns solution sounded so easy. Book a pickup slot online to suit & pass

Category iconUncategorized Tag iconbusiness growth,  business tips,  customer experience,  customer relationships,  customer retention,  cx,  marketing,  relationship management,  repeat purchase,  SME

Image showing hands of various colour and race linking together

June 3, 2020

Today’s Postponed

Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause

Category iconUncategorized Tag iconantiracist,  blackexcellence,  marketing,  marketing communications,  SME

May 6, 2020

Do you want to know the secret to business success in a crisis?

When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the

Category iconUncategorized Tag iconbusiness impact,  business measures for success,  business success,  business transformation,  marketing,  marketing return,  marketing return on investment,  marketing strategy,  medium business,  small business,  small business consulting,  SME

Image for blog titled What's the Difference Between Sales and Marketing?

July 15, 2019

What’s the Difference Between Sales and Marketing?

I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business success,  business tips,  business turnaround,  marketing,  marketing return on investment,  marketing strategy,  maximise your marketing,  sales,  sales process,  SME

Lightbulb Image for Expos Blog

May 24, 2019

Expo Wins and Fails

I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so

Category iconUncategorized Tag iconbusiness consulting,  business expo,  business growth,  business impact,  business opportunities,  business strategy,  business success,  business tips,  expo,  expo fails,  expo wins,  marketing,  marketing budget,  marketing return,  marketing return on investment,  marketing strategy,  maximise your marketing,  ROI,  SME

March 21, 2019

The Impact of Brexit on SME’s in Manufacturing

No-one can deny it’s an unsettling time at the moment for the UK economy, but especially the SME sector with the ever looming Brexit deadline and

Category iconUncategorized Tag iconarticle 50,  Brexit,  business growth,  business strategy,  business turnaround,  manufacturing,  marketing,  SME,  strategy

October 17, 2018

Business Measures for Success

One of my initial questions with any new client is to ask what business measures for success they have in place to determine whether their strategy

Category iconUncategorised Tag iconbusiness goals,  business growth,  business ideas,  business measures for success,  business metrics,  business turnaround,  idea generation,  marketing,  marketing strategy,  measure for success,  SME,  strategy

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