Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause
Do you want to know the secret to business success in a crisis?
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
The Impact of Brexit on SME’s in Manufacturing
No-one can deny it’s an unsettling time at the moment for the UK economy, but especially the SME sector with the ever looming Brexit deadline and
Business Measures for Success
One of my initial questions with any new client is to ask what business measures for success they have in place to determine whether their strategy
When businesses are aligned, that’s when something spectacular happens…
We've all heard the expression that life works in harmony when the stars are aligned. In the business world, it's exactly the same. When businesses
Facebook News Feed Announcement – Embrace the Change
The small business world appeared to be rocked by the latest Facebook news feed announcement last week where Mark Zuckerberg stated that Facebook was