The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello
Are We “Slaves to the (Algo)Rithm”?
I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and
Let’s Talk Sustainability
It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG
Your Organisation’s Brand is its most valuable asset…
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with
When the Ad Campaign is Bang On!
I absolutely LOVE this campaign! It ticks so many boxes for me… - a fabulous planet sustainability message 🌍 - to the point 💡 - clever
Pricing Transparency… Reducing barriers to buy
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without
Yesss! Another Funding Option is Now Available
That's right, another opportunity for northeast England businesses to take advantage of finding options to drive sustainable growth. I was
The Customer Is Always Right – truth or fake news?
The phrase "the customer is always right" has been an underlying theme, possibly even a mantra, throughout my working life and for many years before
Business Collaboration – “the whole is greater than the sum of its parts”
Business collaboration is definitely not a new concept, however I do find that many business owners, no matter what size of business, can often think