Business marketing activity 101 is to connect, communicate & be empathetic to your customers, new or existing. So you'd think large businesses
Today’s Postponed
Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause
Do you want to know the secret to business success in a crisis?
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the
To Pivot or Not To Pivot…
Pivot... It seems to be the latest buzzword. That one word pouring out of peoples' mouths as a solution to the recent crisis circumstances that we, as
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
Funding Options, something not to be dismissed by any business
I recently had a comment from a business owner relating to the fact that I highlight on my website that ‘funding options’ are available. They
March 2019 News Round Up
Here is what March brought to Jo Long Consulting... Virgin Start-ups I was matched up with a new Virgin Start-up mentee this month, one that is
The Impact of Brexit on SME’s in Manufacturing
No-one can deny it’s an unsettling time at the moment for the UK economy, but especially the SME sector with the ever looming Brexit deadline and