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marketing

Image of a payment card to demonstrate product pricing

July 30, 2021

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

Logo representing Digital Drive County Durham, Funding & Business Support

April 21, 2021

Yesss! Another Funding Option is Now Available

That's right, another opportunity for northeast England businesses to take advantage of finding options to drive sustainable growth. I was

Category iconUncategorized Tag iconbusiness growth,  digital funding,  digital marketing,  digital strategy,  funding option,  jo long consulting,  marketing,  marketing strategy,  North East England

Image of Jo Long Consulting open water swimming

July 9, 2020

Let’s Swim Together…

I love open water swimming way more than a pool. This week I went with a friend who hadn't been for a while. She was understandably nervous &

Category iconUncategorized Tag iconaccountability,  action plan,  business growth,  business support,  marketing,  marketing activiy,  marketing outsourced,  marketing support,  outsource your marketing,  plannig,  sales activity,  sales growth,  SME growth,  SME support,  take action

Image of a special sauce

June 26, 2020

What’s Your ‘Special Sauce’?

It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It's always been

Category iconUncategorized Tag iconbusiness growth,  business strategy,  business tips,  customer retention,  marketing,  marketing strategy,  marketing tips,  relationship management,  sales straegy,  sales tips,  salesgrowth,  SME growth,  SME marketing,  SME support

June 25, 2020

When all the marketing stars align, there’s magic ?

I've wanted some new headshots for my business portfolio for about 2 years but just never got round to it. Recent working guidelines offered me

Category iconUncategorized Tag iconbrand marketing,  build your business,  business growth,  business strategy,  business tips,  client retention,  cx,  marketing,  marketing principles,  marketing strategy,  marketing tips,  relationship marketing,  sales,  SME marketing,  tips for success

Image illustration of a crowd of people

June 16, 2020

One of the easiest ways to increase your business’ sales…

When we talk about marketing we often say about how to use it to find new customers, new target audiences and new business opportunities. However,

Category iconUncategorized Tag iconbusiness strategy,  communications,  customer relationships,  marketing,  marketing communications,  marketing effectiveness,  marketing efficiency,  marketing return,  marketing return on investment,  marketing strategy,  remarketing,  retargeting

Image of a delivery courier

June 16, 2020

I Have to apologise…

to the courier picking up some items I needed to return. The store returns solution sounded so easy. Book a pickup slot online to suit & pass

Category iconUncategorized Tag iconbusiness growth,  business tips,  customer experience,  customer relationships,  customer retention,  cx,  marketing,  relationship management,  repeat purchase,  SME

Image showing a king on a chess board

June 10, 2020

Business Marketing 101 – Customer Experience is King

Business marketing activity 101 is to connect, communicate & be empathetic to your customers, new or existing. So you'd think large businesses

Category iconUncategorized Tag iconB2B,  B2C,  customer experience,  customer is king,  customer retention,  cx,  marketing,  marketing communications,  relationship building,  strategic relationships,  ux

Image showing hands of various colour and race linking together

June 3, 2020

Today’s Postponed

Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause

Category iconUncategorized Tag iconantiracist,  blackexcellence,  marketing,  marketing communications,  SME

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