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marketing strategy

Image of a payment card to demonstrate product pricing

July 30, 2021

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

Logo representing Digital Drive County Durham, Funding & Business Support

April 21, 2021

Yesss! Another Funding Option is Now Available

That's right, another opportunity for northeast England businesses to take advantage of finding options to drive sustainable growth. I was

Category iconUncategorized Tag iconbusiness growth,  digital funding,  digital marketing,  digital strategy,  funding option,  jo long consulting,  marketing,  marketing strategy,  North East England

Images of a scale of pain faces

July 3, 2020

Where Are You On A Marketing Scale of 1 – 10?

Recently on LinkedIn, I asked where business owners/managers were with their marketing on a scale of 1 (little/no activity) to 10 (storming

Category iconUncategorized Tag iconbusiness growth,  business planning,  business strategy,  marketing effectiveness,  marketing made simple,  marketing ROI,  marketing strategy,  SME business planning,  SME growth,  SME marketing,  SME strategy

Image of a special sauce

June 26, 2020

What’s Your ‘Special Sauce’?

It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It's always been

Category iconUncategorized Tag iconbusiness growth,  business strategy,  business tips,  customer retention,  marketing,  marketing strategy,  marketing tips,  relationship management,  sales straegy,  sales tips,  salesgrowth,  SME growth,  SME marketing,  SME support

June 25, 2020

When all the marketing stars align, there’s magic ?

I've wanted some new headshots for my business portfolio for about 2 years but just never got round to it. Recent working guidelines offered me

Category iconUncategorized Tag iconbrand marketing,  build your business,  business growth,  business strategy,  business tips,  client retention,  cx,  marketing,  marketing principles,  marketing strategy,  marketing tips,  relationship marketing,  sales,  SME marketing,  tips for success

Image of dog looking back at camera

June 23, 2020

Who’s got your back?

(Apologies in advance if you're eating or of a sensitive disposition, this post contains ?...) On a recent family walk, I noticed that when our dog

Category iconUncategorized Tag iconbuild relationships,  business collaboration,  business community,  business strategy,  business support,  client relationships,  client retention,  collaboration,  marketing strategy,  marketing tips,  relationship management,  small business marketing,  SME,  SME marketing,  support SME

Image illustration of a crowd of people

June 16, 2020

One of the easiest ways to increase your business’ sales…

When we talk about marketing we often say about how to use it to find new customers, new target audiences and new business opportunities. However,

Category iconUncategorized Tag iconbusiness strategy,  communications,  customer relationships,  marketing,  marketing communications,  marketing effectiveness,  marketing efficiency,  marketing return,  marketing return on investment,  marketing strategy,  remarketing,  retargeting

May 6, 2020

Do you want to know the secret to business success in a crisis?

When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the

Category iconUncategorized Tag iconbusiness impact,  business measures for success,  business success,  business transformation,  marketing,  marketing return,  marketing return on investment,  marketing strategy,  medium business,  small business,  small business consulting,  SME

Image for blog titled What's the Difference Between Sales and Marketing?

July 15, 2019

What’s the Difference Between Sales and Marketing?

I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business success,  business tips,  business turnaround,  marketing,  marketing return on investment,  marketing strategy,  maximise your marketing,  sales,  sales process,  SME

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