So why would you start your digital marketing activity without all the content that you need? One of the biggest challenges business owners and
Transform Your Business By Being Remarkable with Purple Cows
I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I'd give you a quick overview of
Size Is Irrelevant
I followed this car the other day and noticed the 'added extra' to the back of the car. It made me laugh, but also really resonated with me as
To Target Or Not To Target, Is That Really A Question?
I was talking to a business owner last week with regard to how they marketed their business. I asked them who their target customer was. "Everyone"
Are You A Marketing Magpie?
The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello
Are We “Slaves to the (Algo)Rithm”?
I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and
Let’s Talk Sustainability
It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG
Your Organisation’s Brand is its most valuable asset…
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with
Pricing Transparency… Reducing barriers to buy
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without