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business tips

Image denoting ingredients to make a meal

September 1, 2023

You wouldn’t start to cook your tea without all the ingredients…

So why would you start your digital marketing activity without all the content that you need? One of the biggest challenges business owners and

Category iconUncategorized Tag iconbrand communucation,  brand presence,  brand reputation,  business consulting,  business growth,  business impact,  business strategy,  business tips,  content marketing,  county durham,  digital marketing,  digital marketing strategy,  marketing,  marketing strategy,  North East England,  social media,  social media strategy

Image of the book 'Purple Cow' by Seth Godin, which this blog is a review of.

July 24, 2023

Transform Your Business By Being Remarkable with Purple Cows

I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I'd give you a quick overview of

Category iconUncategorized Tag iconbrand presence,  brand reputation,  brand sustainability,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing communications,  marketing strategy,  North East England,  purple cow,  seth godin,  SME

Image of a Smart car with the added stencil 'haulin' ass' to demonstrate hoow a small car can be like a small business, working hard & delivering without having to be big & full of budget

June 23, 2023

Size Is Irrelevant

I followed this car the other day and noticed the 'added extra' to the back of the car. It made me laugh, but also really resonated with me as

Category iconUncategorized Tag iconbrand presence,  brand reputation,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  marketing tips,  North East England,  small business,  small business tips,  SME,  sustainability

Image depicting am archery board with an arrow in the bulls eye & many attempts around it to signify targeting your perfect customer.

June 9, 2023

To Target Or Not To Target, Is That Really A Question?

I was talking to a business owner last week with regard to how they marketed their business. I asked them who their target customer was. "Everyone"

Category iconUncategorized Tag iconbrand presence,  brand reputation,  brand sustainability,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

Image of a magpie eyeing up gold & jewels

May 25, 2023

Are You A Marketing Magpie?

The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello

Category iconUncategorized Tag iconbrand presence,  brand reputation,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME,  sustainability

Image of a blueprint to denote an algorthm impression

May 11, 2023

Are We “Slaves to the (Algo)Rithm”?

I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and

Category iconUncategorized Tag iconbrandpresence,  brandreputation,  business consulting,  business growth,  business strategy,  business tips,  county durham,  marketing strategy,  marketingadvice,  marketingmix,  marketingtips,  North East England,  SME,  traditionalmarketing

Image of woman thinking about sustainability & ecology

April 25, 2023

Let’s Talk Sustainability

It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  ESG,  ethical,  marketing,  marketing communications,  marketing strategy,  North East England,  SME,  sustainability,  sustainable business

Image denoting a 5 star review

April 19, 2023

Your Organisation’s Brand is its most valuable asset…

A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with

Category iconUncategorized Tag iconbrand asset,  brand marketing,  brand reputation,  brandpositioning,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  growyourbrand,  marketing,  marketing strategy,  North East England,  SME

Image of a payment card to demonstrate product pricing

July 30, 2021

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

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