The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello
Are We “Slaves to the (Algo)Rithm”?
I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and
Let’s Talk Sustainability
It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG
Your Organisation’s Brand is its most valuable asset…
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with
Pricing Transparency… Reducing barriers to buy
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without
Where Are You On A Marketing Scale of 1 – 10?
Recently on LinkedIn, I asked where business owners/managers were with their marketing on a scale of 1 (little/no activity) to 10 (storming
What’s Your ‘Special Sauce’?
It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It's always been
When all the marketing stars align, there’s magic ?
I've wanted some new headshots for my business portfolio for about 2 years but just never got round to it. Recent working guidelines offered me
Who’s got your back?
(Apologies in advance if you're eating or of a sensitive disposition, this post contains ?...) On a recent family walk, I noticed that when our dog