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business strategy

Image of a payment card to demonstrate product pricing

July 30, 2021

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

Images of a scale of pain faces

July 3, 2020

Where Are You On A Marketing Scale of 1 – 10?

Recently on LinkedIn, I asked where business owners/managers were with their marketing on a scale of 1 (little/no activity) to 10 (storming

Category iconUncategorized Tag iconbusiness growth,  business planning,  business strategy,  marketing effectiveness,  marketing made simple,  marketing ROI,  marketing strategy,  SME business planning,  SME growth,  SME marketing,  SME strategy

Image of a special sauce

June 26, 2020

What’s Your ‘Special Sauce’?

It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It's always been

Category iconUncategorized Tag iconbusiness growth,  business strategy,  business tips,  customer retention,  marketing,  marketing strategy,  marketing tips,  relationship management,  sales straegy,  sales tips,  salesgrowth,  SME growth,  SME marketing,  SME support

June 25, 2020

When all the marketing stars align, there’s magic ?

I've wanted some new headshots for my business portfolio for about 2 years but just never got round to it. Recent working guidelines offered me

Category iconUncategorized Tag iconbrand marketing,  build your business,  business growth,  business strategy,  business tips,  client retention,  cx,  marketing,  marketing principles,  marketing strategy,  marketing tips,  relationship marketing,  sales,  SME marketing,  tips for success

Image of dog looking back at camera

June 23, 2020

Who’s got your back?

(Apologies in advance if you're eating or of a sensitive disposition, this post contains ?...) On a recent family walk, I noticed that when our dog

Category iconUncategorized Tag iconbuild relationships,  business collaboration,  business community,  business strategy,  business support,  client relationships,  client retention,  collaboration,  marketing strategy,  marketing tips,  relationship management,  small business marketing,  SME,  SME marketing,  support SME

Image illustration of a crowd of people

June 16, 2020

One of the easiest ways to increase your business’ sales…

When we talk about marketing we often say about how to use it to find new customers, new target audiences and new business opportunities. However,

Category iconUncategorized Tag iconbusiness strategy,  communications,  customer relationships,  marketing,  marketing communications,  marketing effectiveness,  marketing efficiency,  marketing return,  marketing return on investment,  marketing strategy,  remarketing,  retargeting

Image showing a confused mind

April 3, 2020

To Pivot or Not To Pivot…

Pivot... It seems to be the latest buzzword. That one word pouring out of peoples' mouths as a solution to the recent crisis circumstances that we, as

Category iconUncategorized Tag iconadapt,  business consulting,  business continuity,  business growth,  business strategy,  business sustainability,  business transformation,  economic crisis,  economic landscape,  marketing,  pivot,  strategy,  transform

Image for blog titled What's the Difference Between Sales and Marketing?

July 15, 2019

What’s the Difference Between Sales and Marketing?

I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business success,  business tips,  business turnaround,  marketing,  marketing return on investment,  marketing strategy,  maximise your marketing,  sales,  sales process,  SME

Lightbulb Image for Expos Blog

May 24, 2019

Expo Wins and Fails

I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so

Category iconUncategorized Tag iconbusiness consulting,  business expo,  business growth,  business impact,  business opportunities,  business strategy,  business success,  business tips,  expo,  expo fails,  expo wins,  marketing,  marketing budget,  marketing return,  marketing return on investment,  marketing strategy,  maximise your marketing,  ROI,  SME

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