Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without
Do you want to know the secret to business success in a crisis?
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
The Customer Is Always Right – truth or fake news?
The phrase "the customer is always right" has been an underlying theme, possibly even a mantra, throughout my working life and for many years before
Business Differentiation – the key
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you've worked out how to differentiate
Business Culture – have you health checked yours?
Business culture has always tended to be high on the agenda in the corporate businesses I have worked within or been exposed to over my working