The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello
Let’s Talk Sustainability
It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG
Your Organisation’s Brand is its most valuable asset…
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with
When the Ad Campaign is Bang On!
I absolutely LOVE this campaign! It ticks so many boxes for me… - a fabulous planet sustainability message 🌍 - to the point 💡 - clever
Pricing Transparency… Reducing barriers to buy
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without
Do you want to know the secret to business success in a crisis?
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
The Customer Is Always Right – truth or fake news?
The phrase "the customer is always right" has been an underlying theme, possibly even a mantra, throughout my working life and for many years before