When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
The Customer Is Always Right – truth or fake news?
The phrase "the customer is always right" has been an underlying theme, possibly even a mantra, throughout my working life and for many years before
Business Differentiation – the key
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you've worked out how to differentiate
Business Culture – have you health checked yours?
Business culture has always tended to be high on the agenda in the corporate businesses I have worked within or been exposed to over my working