Pivot... It seems to be the latest buzzword. That one word pouring out of peoples' mouths as a solution to the recent crisis circumstances that we, as
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
The Impact of Brexit on SME’s in Manufacturing
No-one can deny it’s an unsettling time at the moment for the UK economy, but especially the SME sector with the ever looming Brexit deadline and
15 Tips for Marketing a Business on a Shoestring Budget
A marketing plan is vital for any business, but it doesn't have to cost the earth. In fact, any business, even on a shoestring budget, can get some
Business Measures for Success
One of my initial questions with any new client is to ask what business measures for success they have in place to determine whether their strategy
When businesses are aligned, that’s when something spectacular happens…
We've all heard the expression that life works in harmony when the stars are aligned. In the business world, it's exactly the same. When businesses
Facebook News Feed Announcement – Embrace the Change
The small business world appeared to be rocked by the latest Facebook news feed announcement last week where Mark Zuckerberg stated that Facebook was