The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello
Are We “Slaves to the (Algo)Rithm”?
I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and
Let’s Talk Sustainability
It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG
Your Organisation’s Brand is its most valuable asset…
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with
Pricing Transparency… Reducing barriers to buy
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without
To Pivot or Not To Pivot…
Pivot... It seems to be the latest buzzword. That one word pouring out of peoples' mouths as a solution to the recent crisis circumstances that we, as
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
When businesses are aligned, that’s when something spectacular happens…
We've all heard the expression that life works in harmony when the stars are aligned. In the business world, it's exactly the same. When businesses