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business consulting

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May 25, 2023

Are You A Marketing Magpie?

The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello

Category iconUncategorized Tag iconbrand presence,  brand reputation,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME,  sustainability

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May 11, 2023

Are We “Slaves to the (Algo)Rithm”?

I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and

Category iconUncategorized Tag iconbrandpresence,  brandreputation,  business consulting,  business growth,  business strategy,  business tips,  county durham,  marketing strategy,  marketingadvice,  marketingmix,  marketingtips,  North East England,  SME,  traditionalmarketing

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April 25, 2023

Let’s Talk Sustainability

It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  ESG,  ethical,  marketing,  marketing communications,  marketing strategy,  North East England,  SME,  sustainability,  sustainable business

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April 19, 2023

Your Organisation’s Brand is its most valuable asset…

A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with

Category iconUncategorized Tag iconbrand asset,  brand marketing,  brand reputation,  brandpositioning,  business consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  growyourbrand,  marketing,  marketing strategy,  North East England,  SME

Image of a payment card to demonstrate product pricing

July 30, 2021

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

Image showing a confused mind

April 3, 2020

To Pivot or Not To Pivot…

Pivot... It seems to be the latest buzzword. That one word pouring out of peoples' mouths as a solution to the recent crisis circumstances that we, as

Category iconUncategorized Tag iconadapt,  business consulting,  business continuity,  business growth,  business strategy,  business sustainability,  business transformation,  economic crisis,  economic landscape,  marketing,  pivot,  strategy,  transform

Image for blog titled What's the Difference Between Sales and Marketing?

July 15, 2019

What’s the Difference Between Sales and Marketing?

I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business success,  business tips,  business turnaround,  marketing,  marketing return on investment,  marketing strategy,  maximise your marketing,  sales,  sales process,  SME

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May 24, 2019

Expo Wins and Fails

I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so

Category iconUncategorized Tag iconbusiness consulting,  business expo,  business growth,  business impact,  business opportunities,  business strategy,  business success,  business tips,  expo,  expo fails,  expo wins,  marketing,  marketing budget,  marketing return,  marketing return on investment,  marketing strategy,  maximise your marketing,  ROI,  SME

June 14, 2018

When businesses are aligned, that’s when something spectacular happens…

We've all heard the expression that life works in harmony when the stars are aligned. In the business world, it's exactly the same. When businesses

Category iconUncategorised Tag iconbusiness consultant,  business consulting,  business growth,  business tips,  business turnaround,  businesses aligned,  small business consulting,  SME

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