Pivot... It seems to be the latest buzzword. That one word pouring out of peoples' mouths as a solution to the recent crisis circumstances that we, as
What’s the Difference Between Sales and Marketing?
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &
Expo Wins and Fails
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so
When businesses are aligned, that’s when something spectacular happens…
We've all heard the expression that life works in harmony when the stars are aligned. In the business world, it's exactly the same. When businesses
The Customer Is Always Right – truth or fake news?
The phrase "the customer is always right" has been an underlying theme, possibly even a mantra, throughout my working life and for many years before
Business Differentiation – the key
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you've worked out how to differentiate
Balancing Business Skill Sets
Every business owner I know has specific business skill sets which they can apply within their business to maximise its success. Their skill sets may
Business Culture – have you health checked yours?
Business culture has always tended to be high on the agenda in the corporate businesses I have worked within or been exposed to over my working
Results – are you always getting the same?
"Insanity: doing the same thing over and over again and expecting different results" - a definition according to the quote from the brilliant Albert