Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can’t do without it?
Do you let your competitors know what you charge or keep your cards close to your chest?
How do you even price your product or service up if it’s more of a specialist offer & actually you want to build the relationship first?
It’s a tough one deciding whether to advertise your prices, especially if you are offering a bespoke product/service.
However, with more & more people researching before they buy, it can actually make the decision to purchase from you much easier & take less time. By demonstrating indicative, if not accurate, pricing on your website or media platforms, you can reduce the barriers in the all-important customer & sales funnel journey.
Adding a level of pricing to your website or media platforms can
– indicate what level of investment a prospect needs to consider.
– remove one of the buying process ‘pains’ for the prospect.
– offer transparency, and perhaps reflect other values within your business.
I have always shied away from displaying my prices because each one of my clients/prospects gets a truly bespoke service, but there are also certain aspects I always deliver.
Based on this, & to try to ease the buying chain of events for any prospect, I now display some indicative scenarios & what this might look like from an investment point of view, in a ‘bundle’ format.
Now, any prospect can see what is included in a basic/extended bundle & how the level of investment compares for their own research purposes so they can make their decision, hopefully, more quickly.
Do you display your pricing & what’s the reason for your answer?