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News

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June 3, 2020

Today’s Postponed

Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause

Category iconUncategorized Tag iconantiracist,  blackexcellence,  marketing,  marketing communications,  SME

May 6, 2020

Do you want to know the secret to business success in a crisis?

When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the

Category iconUncategorized Tag iconbusiness impact,  business measures for success,  business success,  business transformation,  marketing,  marketing return,  marketing return on investment,  marketing strategy,  medium business,  small business,  small business consulting,  SME

Image showing a confused mind

April 3, 2020

To Pivot or Not To Pivot…

Pivot... It seems to be the latest buzzword. That one word pouring out of peoples' mouths as a solution to the recent crisis circumstances that we, as

Category iconUncategorized Tag iconadapt,  business consulting,  business continuity,  business growth,  business strategy,  business sustainability,  business transformation,  economic crisis,  economic landscape,  marketing,  pivot,  strategy,  transform

Image for blog titled What's the Difference Between Sales and Marketing?

July 15, 2019

What’s the Difference Between Sales and Marketing?

I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales &

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business success,  business tips,  business turnaround,  marketing,  marketing return on investment,  marketing strategy,  maximise your marketing,  sales,  sales process,  SME

Lightbulb Image for Expos Blog

May 24, 2019

Expo Wins and Fails

I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It's great that so

Category iconUncategorized Tag iconbusiness consulting,  business expo,  business growth,  business impact,  business opportunities,  business strategy,  business success,  business tips,  expo,  expo fails,  expo wins,  marketing,  marketing budget,  marketing return,  marketing return on investment,  marketing strategy,  maximise your marketing,  ROI,  SME

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April 24, 2019

Funding Options, something not to be dismissed by any business

I recently had a comment from a business owner relating to the fact that I highlight on my website that ‘funding options’ are available. They

Category iconUncategorized Tag iconbusiness performance,  digital marketing,  funding,  funding options,  jo long consulting,  manufacturing,  manufacturing industry,  marketing,  marketing strategy,  NBSL,  NEBSF,  RTC,  RTC North,  Tees Valley Business Compass,  traditional marketing,  TVBC

April 3, 2019

March 2019 News Round Up

Here is what March brought to Jo Long Consulting... Virgin Start-ups I was matched up with a new Virgin Start-up mentee this month, one that is

Category iconUncategorized Tag iconatomicon19,  Brexit,  brexit impact,  coail media,  digital marketing,  durham university,  durham university startup,  fast lane networking,  funding,  hypestar,  jo long consulting,  manufacturing,  manufacturing industry,  marketing,  marketing strategy,  measuring digital marketing,  measuring marketing,  NBSL,  NEBSF,  necc,  traditional marketing,  uk steel enterprise,  video marketing,  virgin startup,  website launch

March 21, 2019

The Impact of Brexit on SME’s in Manufacturing

No-one can deny it’s an unsettling time at the moment for the UK economy, but especially the SME sector with the ever looming Brexit deadline and

Category iconUncategorized Tag iconarticle 50,  Brexit,  business growth,  business strategy,  business turnaround,  manufacturing,  marketing,  SME,  strategy

Image of Andrew and Pete at Atomicon19

March 18, 2019

Atomicon19 – definitely one of the most fun conferences about

Just over a week ago Newcastle Assembly Rooms hosted #ATOMICON19, the first of no doubt many (#ATOMICON20 is already open for bookings so get your

Category iconUncategorized Tag iconandrewandpete,  atomicon19,  branding,  businessdifferentiation,  businessgrowth,  businessstrategy,  businessturnaround,  contentmarketing,  digitalmarketing

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