I’ve been watching the birds in my garden recently, as it’s the view I have from my office space at home (lucky me!).
And I’ve been fascinated by the approach they have in collecting their food for the day.
Despite having a lovely bird feeder that I recently put up, their process seems to go like this:
– pick a patch of grass, a particular space
– patter around a little to see what’s likely to deliver
– aim, fire the beak in & enjoy the result!
And they seem to get a result every time!
And I was thinking about we could be ‘more bird’ with our marketing.
Picking a particular patch (audience/platform), testing the ground (awareness/competitor analysis etc.) & then targeting specific points (audience) to get a result.
Much more productive than generally just hopping all over the place, randomly pecking & getting hit & miss results or more likely nothing (aka the scattergun approach!).
What’s your marketing approach like? Are you bird? Do you pick out your audience and monitor the results. Or do you just shove it all out there & hope that something sticks & brings you some sales?
My advice would be, if you’re considering your marketing approach, to pick your specific arena, prep the ground, and then target in a focused manner.
Definitely ‘be more bird’.