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If You Ask For It, Don’t Ignore It…

April 12, 2023 by Jo Long Leave a Comment

One of THE most annoying things about being a customer (I think!) is being asked & not being listened to.

I’ve had a subscription to an online ‘fashion stylist’ set up for probably around 18 months.

It started well. I’d identified the styles, colours, dislikes as requested.
I was sent some good stuff.
I bought.

I continued to give feedback, helping them understand what I liked so I would continue to buy.

I started getting a few random items I’d previously said I’d never wear. Then colours I’d never wear.

I fed back I didn’t like what I received.

I dropped my order frequency.
I fed back.

Today I stopped my subscription.

When a customer feels like they’re not getting what they want or need, they’ll vote with their feet…

If you ask your customers for feedback (& please, please, please definitely do that!), listen to what they’re saying.
Don’t ask for their comments or feedback & then ignore it!

So sorry ‘online fashion subscription service’, you lost a perfect customer today… 😏

#customerrelationships#customerservice#customerfeedback#communication#marketingcampaigns#relationshipmanagement

Category iconUncategorized Tag iconbrand presence,  brand reputation,  communication,  customer feedback,  customer loyalty,  customer relationships,  customer retention,  customer service,  marketing campaigns,  marketing communucation,  relationship management

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