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Image of a payment card to demonstrate product pricing

July 30, 2021

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without

Category iconUncategorized Tag iconbusiness consulting,  business growth,  business impact,  business strategy,  business tips,  county durham,  marketing,  marketing strategy,  North East England,  SME

May 25, 2021

Be More Bird…

I've been watching the birds in my garden recently, as it's the view I have from my office space at home (lucky me!). And I've been fascinated by

Category iconUncategorized Tag iconaudienceengagement,  bemorebird,  brandpositioning,  clientretension,  customerservice,  growyourbrand,  marketingprocess,  marketingtips,  targetmarketing

Logo representing Digital Drive County Durham, Funding & Business Support

April 21, 2021

Yesss! Another Funding Option is Now Available

That's right, another opportunity for northeast England businesses to take advantage of finding options to drive sustainable growth. I was

Category iconUncategorized Tag iconbusiness growth,  digital funding,  digital marketing,  digital strategy,  funding option,  jo long consulting,  marketing,  marketing strategy,  North East England

Image of sales transaction

July 15, 2020

A Plan Alone Won’t Deliver Sales…

Ask anyone for business advice & you'll always get asked if you've got a plan; a business plan, marketing plan, sales plan... Most businesses

Category iconUncategorized Tag iconbusiness growth,  delivering sales,  marketing activity,  marketing impact,  marketing planning,  marketing suport,  outsourceyourmarketing,  sales planning,  SME growth,  SME marketing,  SME support

Image of Jo Long Consulting open water swimming

July 9, 2020

Let’s Swim Together…

I love open water swimming way more than a pool. This week I went with a friend who hadn't been for a while. She was understandably nervous &

Category iconUncategorized Tag iconaccountability,  action plan,  business growth,  business support,  marketing,  marketing activiy,  marketing outsourced,  marketing support,  outsource your marketing,  plannig,  sales activity,  sales growth,  SME growth,  SME support,  take action

Images of a scale of pain faces

July 3, 2020

Where Are You On A Marketing Scale of 1 – 10?

Recently on LinkedIn, I asked where business owners/managers were with their marketing on a scale of 1 (little/no activity) to 10 (storming

Category iconUncategorized Tag iconbusiness growth,  business planning,  business strategy,  marketing effectiveness,  marketing made simple,  marketing ROI,  marketing strategy,  SME business planning,  SME growth,  SME marketing,  SME strategy

Image of a special sauce

June 26, 2020

What’s Your ‘Special Sauce’?

It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It's always been

Category iconUncategorized Tag iconbusiness growth,  business strategy,  business tips,  customer retention,  marketing,  marketing strategy,  marketing tips,  relationship management,  sales straegy,  sales tips,  salesgrowth,  SME growth,  SME marketing,  SME support

June 25, 2020

When all the marketing stars align, there’s magic ?

I've wanted some new headshots for my business portfolio for about 2 years but just never got round to it. Recent working guidelines offered me

Category iconUncategorized Tag iconbrand marketing,  build your business,  business growth,  business strategy,  business tips,  client retention,  cx,  marketing,  marketing principles,  marketing strategy,  marketing tips,  relationship marketing,  sales,  SME marketing,  tips for success

Image of dog looking back at camera

June 23, 2020

Who’s got your back?

(Apologies in advance if you're eating or of a sensitive disposition, this post contains ?...) On a recent family walk, I noticed that when our dog

Category iconUncategorized Tag iconbuild relationships,  business collaboration,  business community,  business strategy,  business support,  client relationships,  client retention,  collaboration,  marketing strategy,  marketing tips,  relationship management,  small business marketing,  SME,  SME marketing,  support SME

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