Ask anyone for business advice & you’ll always get asked if you’ve got a plan; a business plan, marketing plan, sales plan…
Most businesses say they have a plan, however, some will add that it hasn’t delivered, so what was the point?
A plan for business is as critical as a rudder for a boat. It gives direction, shows where you’ve been on the map & where you might be off course.
However, a plan alone ain’t going to grow your sales, your turnover or make your stakeholders happy.
What will make that happen? Actually executing the plan. Taking action.
Only writing the plan is like putting the rudder on your boat & not bothering with the sails. Yes, the boat is set up & ready to go but there’s no way to capture the wind & get your boat moving.
To be honest, if your plan is not actioned, measured or monitored, you’ve wasted your time writing it in the first place.
Without action, you can’t expect sales & you can’t expect results.
Write the activity you need, prioritise the activity, assign responsibility & accountability, include measures & be clear on the frequency & method of review.
Then you’ll see how much you need to adjust your rudder & sails & arrive at your port of success more quickly.